Electronic cigarette are battery-powered devices filled with liquid nicotine that is dissolved in a solution of water and propylene glycol. They look like real cigarettes and are considered less harmful than the conventional cigarettes. They are available in different flavors such as chocolate, strawberry and pina colada. Major factors contributing to the market growth are ban on smoking in public places, rising cigarette prices and increasing advertising campaigns by public-health organizations on ill effects of smoking cigarette. Ban on electronic cigarettes in various countries such as Mexico and Brazil and mismatch between health claims and results from electronic cigarettes acts as major challenge for the industry.
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Some of the major companies operating in this market are Njoy, Vapor, Nicotek, Lorillard, British American Tobacco, Reynolds American and Altria.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
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