With world’s major brands recognizing the need of their
presence in at least one of the top applications stores and the average mobile
application per brand rising over 25 (for top 100 brands, 250 in case of media
companies globally); the mobile applications market has took new role in
defining the marketing strategy of businesses. This has opened up new horizons
for already booming mobile applications market and provides faster acceleration
for the market. Though these global brands do not look to make money directly
with apps; however, the apps are adding up their brand equity.
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The surge in number of app stores and availability of
multi-platform apps has also reshaping the future of the market. Apple App
store still remains the overall leader and ‘store of choice’ for brands as well
as users. On the other hand android market has gained substantial ground with
50% of the global brands prefer Android Market to publish their apps.
Outperforming most of the native (on deck) app store on launch performance, Amazon
App Store has grabbed 14% of the “brand mobile applications” publications in
only been around for three month.
Consumer preferences differ with country, age group,
occupation, level of income etc. that makes it difficult for publisher to keep
leadership in the app category. Hence, publishers have adopted the strategy of
“publish locally” to address the local preference parity. Despite all
adversities & declining average price, Games remain the largest mobile
applications category by publication and download (revenue increased 72%
year-over-year) followed by social and personalization application segment.
Apple substantially leads the platform as well as store front market and
expected to remain so for next five years. U.S., U.K., South Korea and Japan lead
the market for mobile app downloads and revenue.
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Scope of the Report:
This in depth study on mobile applications includes
downloadables (not web-based applications) or native mobile applications for
mobile devices like feature phones and smartphones. The study segments the
mobile applications market on the following basis:
Store Type or Business Model
On-deck Stores
(mobile device manufacturers’, operators’, Operating System (OS) developers’)
Off-deck Stores (independent or third-party)
Application Type
Free to users
Paid Applications
Ad Supported Applications
Brands
Top 100 Brand Mobile Applications
Other Brand Mobile Applications
Application
Categories
Games
Social & Personalization
Business & Finance
Books & features
Entertainment
Productivity
Travel & Navigation
Utilities
Others
Stakeholders (revenue share, volume and strategy)
Developers
Publishers
OS Developers
Handset manufacturers
Operators
Third Party store owners
Cross-sectional analysis of the above segment for following Geography
North America
U.S.
Canada
Mexico
South America
Brazil
Colombia
Chile
Argentina
Venezuela
Eastern Europe
Poland
Ukraine
Czech Republic
Hungary
Romania
Slovakia
Bulgaria
Serbia
Western Europe
France
Italy
Germany
United Kingdom
Spain
Norway
Denmark
Asia – Pacific
China
India
Vietnam
Australia
Indonesia
Taiwan
Thailand
Japan
New Zealand
Middle East &
Africa
Saudi Arabia
South Africa
Israel
Morocco
Egypt
The report provides detailed analysis of the factors
influencing the growth of market, market trends, opportunities, and issues
prevailing in the mobile applications market. The report also drafts the
competitive view of the mobile application market for each of the segments
mentioned above with detailed analysis of the core competencies and strategies
adopted by mobile application market participants to maintain their hold on
mobile applications market.
