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Currently, the hair care industry is dominated by women segments, but men are fast emerging as a separate consumer category. Today, the market is witnessing a significant change in the buying pattern in the men’s segment as the younger generation is shifting toward hair care and styling products, catering to specific needs. This has created opportunities for market players to introduce men’s hair care products in the market.
Hair Care Market Segmentation:
- Product Segments
- Hair Conditioners
- Hair Color
- Hair Spray
- Hair Growth Products
- Hair Accessories
- Hair Styling Gel/Mousse
- North America
- Rest of the World
The key players dominating this market are L’Oreal USA, Proctor & Gamble, Unilever Home and Personal Care, Scunci International Inc., Goody Products Inc., John Frieda Professional Hair Care Inc., Combe Inc., Revlon Inc., Conair Corporation, Henkel Corporation, Neutrogena Corporation, Diamond Products Company, Avon Products Inc., Aveda, and others.
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